Geek Warning - Members Only

Bridge Bike Works is an upstart brand that's trying to make a go at building premium carbon fiber bikes in Canada. It's not just a geographic thing or a point of national pride here, though. Bridge says it's obviously proud of making bikes in its own backyard, but it's also striving to make better product, period, by keeping the entire process – from R&D to lay-up and curing to paint – under a single unobtrusive industrial roof in Cervelo's old stomping grounds. In this Geek Warning episode, James sits down with Bridge co-founders Frank Gairdner and Mike Yakubowicz to see just what makes the company tick, why it might be smart to start asking about hobbies the next time you interview someone for a job, and how the quest to build its own fork nearly broke them.