REINCheck

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VO [00:00:06] You're listening to REINCheck with Andrea Rice, Contracts and Industry Specialist at REIN, where you get the latest member news and information delivered straight from the source, REIN MLS.

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Andrea Rice [00:00:20] Hello and welcome to REINCheck. I'm your host, Andrea Rice, and today we are checking in with REIN's Marketing Director Tiffany Thompson to discuss ChatGPT and how you can incorporate this new time-saving tool into your busy life. Tiffany, thank you so much for joining me today.

Tiffany Thompson [00:00:39] Thank you so much for having me. I'm so happy to be here.

Andrea Rice [00:00:42] Yes, it's so exciting. So, I first heard about ChatGPT a couple of months ago and since then it seems like everyone is talking about it. So, Tiffany, I know you have used ChatGPT and done testing and research with this tool. So, for those that don't already know, do you mind telling our members what ChatGPT is?

Tiffany Thompson [00:01:04] Sure. Basically, ChatGPT is a computer. Program and it's designed to understand and respond to human language. Pretty much like we talk to one another. ChatGPT is a type of artificial intelligence. It's machine learning. So, it understands the meaning of words and sentences and then it can generate responses based on what it has learned from previous interactions with you and with humans in general, you know, as it interacts with more people. It can process large amounts of information. It can provide answers to a wide range of questions. And so, it's often used in chat bots or personal assistants and other applications that involve human computer interactions but what makes this so novel and so interesting right now is that this is really the first time the public has had a user interface to interact directly with the AI. So as opposed to you going to a website and a chat bot coming up and there being very canned responses. Yeah, this is really like talking to a person. It's incredible. It's amazing. The advancements that we've made in technology. You know, it's just it really is awesome. It's mind blowing. But it is a tool. When I talk about the things it can do, the point of it is to help us with our daily tasks that maybe are mundane. And to make us more productive. So, we're able to focus on our more important, you know, strategies and things like that.

Andrea Rice [00:02:45] Yeah, it's really interesting to see and play around with. And I can see from a marketing standpoint that there can be a lot of ways to use this tool to save time.

Tiffany Thompson [00:02:57] Oh yeah, for sure. So, it's especially helpful in real estate marketing, in the real estate marketing space. So, you could use ChatGPT to free you up to focus on other parts of your business, like networking or with client relations or property management. For example, you could prompt ChatGPT to create marketing material for you based on the input that you have. Or you could tell ChatGPT to, you know, give you information about a property so you could write a description. You would put in the property location, the size, all the features, the amenities and then ChatGPT will create a description or create a social media post or create a blog post based on your input. So, something that would have normally taken you, I mean, depending on how you write, you know, if you like it or not. It could normally take you a couple of days. It now takes seconds. So, I will say it's really important to check ChatGPT. Right now, the particular version of ChatGPT that I'm familiar with, that open AI has created is. It's not connected to the Internet, right. So, it cannot tell you more. It couldn't give you a current event because it's not connected to the Internet itself. It has it's it pulls this information from a vast amount of data that it's been trained on. And so, you have to make sure you check it, because sometimes it could give you inaccurate information. So, you know, it's still helpful to make sure that you're reading over everything ChatGPT supplies and that you're confirming the reliability of the information too.

Andrea Rice [00:04:49] Right. Yeah. Very important to always like have. You still need the human to put the eyes, right?

Tiffany Thompson [00:04:57] Exactly.

Andrea Rice [00:04:58] And I've seen some of the content that you can create and it's so quick and.

Tiffany Thompson [00:05:02] I know.

Andrea Rice [00:05:04] And it really is great for, you know, brainstorming and coming up with written content. Like you said, sometimes it could take people a while to come up with, you know, marketing ideas or written content. And this really, if nothing else, you can put some prompts in there and get a starting point, a jumping off point to help you. And then, you know, narrow it down and put your little touch to it from there.

Tiffany Thompson [00:05:37] Yeah, absolutely. So, the thing about ChatGPT is that obviously it's not human, so it does not have the ability to convey the nuance that a person is able to convey. right. It doesn't have emotional intelligence. You can say to ChatGPT, you know, write this in a promotional way or in a conversational way. Or write this in the tone of, you know, your favorite celebrity or your favorite politician, if there is such a thing. But you can do that and you it's still a machine. It's still a tool, right. But it is absolutely remarkable as it relates to brainstorming. Because as a creative, you know, it is difficult to generate content on demand, you know. And as a person, you're taking the sum of everything you've learned throughout your career and everything you know about your industry. And you're using that to kind of come up with something new in order to engage your audience. Well, if you get stuck or you feel like you just need a different jumping off point. You can kind of put in some prompts to ChatGPT about your topic and it will spit back out, you know, some ideas. And then you can take those ideas and say, oh, you know. This, you know, I could use this example for that. So, I was writing an article the other day for just practicing with ChatGPT and it helped. It helped me with some brainstorming. But the example it gave me was not as relevant as the one I know personally. Right? So, I was talking about a business case. And the business case that it gave me was different than the one that I remembered that I wanted to use as an example, right. So that's why I say you'll always need people when you engage with this as a tool. But it's funny, I recently had a meeting and I decided to kind of like spruce it up a little bit and have a presentation. And I was like, oh, I'll ask ChatGPT to make me a presentation about ChatGPT because I don't know everything about it, right? And so, I just told it, you know. It made me ten slides about ChatGPT and it created all the content. I was able to just go in and like, read over it, see what I wanted to say. Of course, I disclosed to the people I was presenting to that that was a ChatGPT product, but it was a really great illustration of how to use the tool so.

Andrea Rice [00:08:19] And, you know, and I would really encourage people just to take a look at it if for no other reason, just to see what all of the buzz is about, even if you don't incorporate it into your life. But I understand that there is a free version and a paid version, correct?

Tiffany Thompson [00:08:36] There is. There's a free version. I can tell you that you could just search the ChatGPT, or you could search the company that creates it, which is Open AI. And there are also a lot of different derivatives now of ChatGPT. I'm actually going to be doing some research to see which apps there are in the real estate space that are already kind of taking advantage of the technology and how they're taking advantage of the technology. But there's also a paid version. And I think if you, you know, if you just if you're stuck and you want to generate some quick ideas, I think that the free version is fine. But I think if you want to have it on demand that the paid version is a good option. Because right now, because it's free, there's so many people using it that sometimes it's kind of it times out, you know? So, if it's something that you feel like you're going to be using to create your content calendar for your social media post, or if you want it to create marketing copy for you, or you want to have it create ten blog posts about a certain topic so that you can schedule them to be more efficient. You may want to consider, you know, having something that's reliable that you have access to. But the other thing that's really interesting is that and this is in the real estate marketing space is that ChatGPT has been integrated now into Canva. And so, a lot of people use Canva which is an online marketing tool where you can create your own custom graphics for social media or what have you. It's integrated into Canva. And so, one of the really interesting and exciting features is that you can now say to the ChatGPT within Canva, you know, I want you to create a picture of, you know. I'm making this up, a Giraffe on the beach. And it will produce a picture of a giraffe on the beach. It can actually translate your words, your text into images. And so, you can essentially do all the things you need to do from a marketing perspective right, from Canva. It's incredible. Like the first time I saw that feature it was incredible. Like my mind was blown. And that particular function of ChatGPT from a different product set which is called DALL E. There's one called DALL E. There's one called Mind Journey. I'm sorry, Mid Journey. But the idea that you can now have images just from what you input, you know, it's just remarkable so.

Andrea Rice [00:11:37] It really is. You know, and I've seen some of that. And but I think that big takeaway here that we still need that human element. We still need to, you know, cross reference things, but it can really be a time-saving tool.

Tiffany Thompson [00:11:51] Right.

Andrea Rice [00:11:51] If you're creating marketing or copy or things like that, you know, you might not even just you know, that's from a real estate perspective, but, you know, in personal lives as well. If you have content that you need to create, so check it out if you haven't. I know sometimes, like you said, if you're trying to get on and it's the free version, sometimes it can be a little tricky because it's exploding right now. People are checking it out and using it.

Tiffany Thompson [00:12:22] The way I like to think about it is it's a tool, right. So, we're in. Here at REIN, in my department, in marketing, we're in the creative space, right? So, we so writing copy and creating blog posts and creating social media. That is directly related to what we do every day. So, we do that, right? That's a part of our job. But if you're an agent and what you really want to be doing is talking to people, right? Or showing more homes or creating more relationships. And that's your core competency is not marketing like like ours is, then you can use this tool to create space in your business for you to be doing the things that you should be doing. Like I think about it all the time. Are you familiar with Franklin Covey's Time Management Module where you have four quadrants? And so, it's like the first quadrant is high or urgent and not important, but that's where we spend all of our time, right? And we really want to be spending our time in the second quadrant, which is where all your strategy and you’re brainstorming and really pushing your business forward, that's where you want to be. And so really all ChatGPT should be used for, in my opinion, is to allow you the space to stay in that second quadrant, because that's where you're going to produce the results that really drive your business, right?

Andrea Rice [00:13:58] Right.

Tiffany Thompson [00:13:59] And so if you're a creative in the creative space, you're going to use it very differently than if you're a person that, you know, your core competency is selling homes, obviously, and creating relationships to build your network, to continue to sell homes. So, it's just is very exciting as you can tell. I'm a little bit of a chat bot myself when it comes to emerging technologies and just always being excited to share something that can elevate our members businesses because, you know, we just we want to support our members any way that we can.

Andrea Rice [00:14:38] So yeah, and so thank you, Tiffany, for sharing your knowledge about ChatGPT and I hope everyone out there listening if you didn't know what it was before or were hesitant to check it out, maybe you'll check it out, or at least know what all the buzz is about. So, thank you for joining me today on this episode and thank all of you for listening. If you missed any of the previous episodes, I do invite you to go to REINMLS.com to take a listen. Thank you and have a great rest of your day.

Tiffany Thompson [00:15:11] Thank you so much.

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VO [00:15:15] You've been listening to REINCheck with Andrea Rice. Stay in the know from those who know. Delivered straight from the source, REIN MLS.

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