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VO [00:00:06] You're listening to REINCheck with Andrea Rice, Contracts and Industry Specialist at REIN where you get the latest member news and information delivered straight from the source, REIN MLS.
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Andrea Rice [00:00:19] Hello and welcome to REINCheck. I am your host, Andrea Rice, and today we are checking in with Nate Bright, a success coach and trainer, to talk about the alter ego effect, what it is, and how you can use this technique to elevate your personal and professional life. Nate, thank you so much for joining me today.
Nate Bright [00:00:36] It's a pleasure being here. Thank you so much for having me.
Andrea Rice [00:00:39] Yes. Well, you know, I actually first heard about the alter ego effect from you, and it's such a fascinating concept. So, would you mind telling our members just a little bit about what the alter ego effect is?
Nate Bright [00:00:51] Yeah, it's based on the work from Todd Herman. He's a success coach to pro athletes, entertainers, and entrepreneurs. There's a great book with the same name, the Alter Ego Effect. And basically speaking, humans are unique on this planet with our creativity. We make up stories, music, movies, all these great things, and it's our superpower. And unfortunately, we also use the superpower for negativity sometimes. When we lose that big deal, or we go through a rough patch. Our minds play out the worst-case scenario until we're sitting on the side of the road with a cardboard sign trying to get money for our family, right? But what we're going to try to do is flip that power of creativity into a positive force. And if we use it in that way, we can elevate our performance in whatever field of play we choose. And we've always done this automatically, right? So, we show up differently when we show up to that job interview, right? Or we show up differently when we go to that party on Friday night. We are different sides of personality. So, this is not about fake it til’ you make it. It's about intentionality.
Andrea Rice [00:01:58] Yeah. And, you know, I bought the book and I absolutely love it. And I can see how this it can really work. And I have not yet created my alter ego, but I am working on it. You know, I have friends who've also read the book and created alter egos, and they have said that it is absolutely life changing.
Nate Bright [00:02:17] Yeah. I mean, and this comes naturally to us. We were kids at one point, and we pretended to be Wonder Woman, Batman, whatever. If you never wadded up a piece of paper and shot it into the I mean, like in the trash can and yelled Kobe, I'm not sure we can be friends, right? So, we do this automatically. Our minds work in that way. But the idea is that we have all these different facets of our personality. And so, you know, like for me, I've got three different alter egos, but, you know, you identify your field of play. Like you would show up to the gym differently than you would show up at work. And so, you're trying to draw this creative idea. You try to pull the best out of like, I want to have the determination of Kobe. I want to have that charisma of Ryan Reynolds. The confidence of Jennifer Lopez, or you have attributes from your parents you want to bring in and you have all of these at your disposal to call on intentionally right before you enter that field of play.
Andrea Rice [00:03:13] Our listeners are in the real estate industry. So how do you see them incorporating the alter ego effect into their personal and professional lives?
Nate Bright [00:03:21] Well, the industry you're in is an interesting spot right now. For years it was gangbusters. Everyone's making money hand over fist. It was easy to be a real well, easier to be a real estate agent as far as finding success from a financial standpoint. When you're winning, you're very, at least I am, like I'll put it this way. You're beating yourself on the chest. Like I'm the man. I'm the woman. I'm doing this. You're not very introspective about how you can improve yourself. Make yourself better. You're celebrating. So, it's in times like these where things aren't coming as easy as it like as it used to come that you can really draw into exactly how am I showing up in these fields of play? Think about the different hats people in this industry wear. You're a marketer, you're in sales, your problem solver, you're a therapist. You go home, you’re a parent and you’re a spouse. And so, there is got to be one of those field of play where you are showing up and you might have imposter syndrome or fear and anxiety. But by embodying, I mean like embodying the characteristics of that alter ego it will help you push through that and elevate your game in any one of these capacities. And it's not fake it 'til you make it. Like I said, it's about deciding in advance the type of person you want to be and show up in that way.
Andrea Rice [00:04:38] And, you know, it's an involved process. Like there's a lot that goes into creating an alter ego. Is there a like a brief summary? Can you tell us like really quickly, I mean, still go out and read the book, people, please. But can you give us high level how someone could create an alter ego?
Nate Bright [00:04:58] Yeah. So, the first thing you want to do is. So, I'll use one of my alter egos for an example. I have three of them, right. I'm not split personality, but I have three egos that I can reach towards. But I have one where I'm showing up intentionally into the gym in a very specific way. I was finding myself in the gym, showing up, chit chatting with people, being all friendly and nice, and let's just talk about things. And it was taking me twice as long to get through a workout, and I was half as effective. So, what I needed to do is I need to choose my field of play first. So that's the first thing you want to do. Where do you want to show up better? Number two, what type of characteristics do you need in that area? For me, I needed the determination of Kobe and the strength of Thor or whatever you want to tie into it. But you're showing up in that way. And so, you build this multifaceted personality that you will show up as drawing inspiration from from art, from movies, from people, you know, from that person at the gym that doesn't know that you're their arch enemy and you're like gunning out or their muscles or whatever you're doing. These are things that you're doing that you're trying to build this scene together. And once you build that composite, what I say is, you know, you get a token, you get a physical momentum of memento of an item, like maybe it's a bracelet or a necklace that you put on as you activate that personality, as you activate that alter ego. So, for me, it's like I went back to the nineties and got a slap bracelet and I put on the slap bracelet, and it activates my alter ego, which I call dominate. My name's Nate. It kind of works together a little bit. And when I am dominate, I'm not chit chatting I'm not talking with whoever. I am like there to work, lift heavy things. Get in, get out. Be incredibly effective. If I show up at home with that same personality when my kids are walking up to me, I'm going to throw one of them through the wall. Like, Let's not do that. We're going to show up with intentionality. I've got my home alter ego. My dad alter ego, my husband alter ego. And so that's just one example. You get your field of play. You find out how exactly you want to show up there by drawing on different character traits. And then you build a physical memento, maybe a bracelet or whatever that you can activate when you're switching into that, when you're changing your mindset there.
Andrea Rice [00:07:23] That has me re-energized to really get to work on creating my alter ego. Yeah. So, if we see you at the gym, you will have that slap bracelet on.
Nate Bright [00:07:31] 100% of the time.
Andrea Rice [00:07:35] All right. Is there anything else you would like to add to this conversation before we sign off?
Nate Bright [00:07:40] Yeah, for this particular one, there's the book you can read, you can listen to it. And books are great, right? But books without immediate action being follow up on are hollow. You lose the power of them. So, I would say if you do choose to take this journey to do this, there's a process involved and you read the book and you go through the entire process to create one alter ego completely, right. After you get one done, if you want to go back and go to another section, do that. But take action as soon or as you're reading it, really, because that's going to allow you to do is really tap into that power while it's fresh in your mind. And it's not and is no longer a nice to have. This is out of the people that I've coached this particular process through, they've all come back and do the same thing. This is an absolute game changer with how they show up, and I coach some high quality, very successful people. And it is unanimous. This thing that moves the needle the most for them.
Andrea Rice [00:08:41] Interesting. And I felt only a little personal attack on the fact that I've read the book and not taken action. So, I will do that. But Nate, I want to thank you so much for coming and joining me today and just telling us about the alter ego effect. You can learn more. I mean, there's more stuff online. You can read the book, but it's a great tool to add to your arsenal. And like you were saying, now's the time to do it, right?
Nate Bright [00:09:07] Absolutely.
Andrea Rice [00:09:08] So thank you, Nate. Thank you, everyone, for listening. I hope you enjoyed this episode of REINCheck. If you have missed any of our previous episodes. I do invite you to go to REINMLS.com and take a listen. Thank you and have a great rest of your day.
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VO [00:09:23] You've been listening to REINCheck with Andrea Rice. Stay in the know from those who know. Delivered straight from the source, REIN MLS.
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